Spotify partnered with F+H on cultural analysis and human insights to inform their expansion strategy into Latin America and beyond.

To stay differentiated in a commoditizing analgesics market, Advil needed to understand and embrace the deeper emotional dimensions of consumers’ pain management.

F+H worked with a global leader in independent journalism to deliver a segmentation and strategy on the wide variety of news consumers in the U.S. today, helping them better navigate the sea change in American journalism and consumers' relationship to it.

Amid escalating academic competition, F+H helped OSU convert its immense breadth into a focused, compelling proposition to attract students, faculty and donors.

Fathom+Hatch helped Tough Mudder to identify opportunities in the rapidly evolving obstacle adventure category.

Florida Blue is a leader in its market, but wished to gain share by decoding the differing attitudes towards health and insurance among diverse Hispanic populations.

With lubricants, vibrators and a 70% market share of condoms in the US, Trojan teamed up with F+H to identify and design new innovation platforms to expand the brand.

Mars is a global manufacturer and innovator of confectionery that worked with F+H to leverage a patented food technology and enter the growing world of functional food.

F+H worked with MOTIV, the global company’s multidisciplinary future design studio, to deeply explore and answer the evolving needs of tomorrow’s vehicle owners.

F+H worked with the nation’s largest not-for profit performing arts organization to deepen Broadway’s cultural popularity with native New Yorkers, from young to old.

F+H helped Seventh Generation, a pioneer in eco-conscious products, navigate a rapidly changing competitive landscape increasingly dominated by mainstream players.