Call us when
 We help with
 Our 5 promises

Learn more about how our work has helped inspire transformation across multiple industries through our selected case studies.

Our clients call us when they want to accomplish something transformative:

LEAP

They aspire to enter an unfamiliar category or market and seek a clear path forward.

LEAD

They sense a shift in culture and want to lead the evolution of the marketplace.

IGNITE

They are hungry for fresh inspiration to realize their brand’s full potential.

Insight that clarifies human needs and business opportunity:

  • Human Insights

    QUESTIONS WE’VE EXPLORED:
    HUMAN INSIGHTS

    How do my consumers balance indirect emotional factors with direct functional needs?

    What are the ad hoc solutions consumers currently create to a problem I know my company can solve?
  • Culture Mapping

    QUESTIONS WE’VE EXPLORED:
    CULTURE MAPPING

    How can I attract more female consumers with a traditionally masculine product?

    Is there a fundamental change in attitudes towards health, in the way people engage their minds and bodies?
  • Trend Immersion

    QUESTIONS WE’VE EXPLORED:
    TREND IMMERSION

    How can I infuse my team with thought-provoking experiences that bring cutting-edge trends and culture to life?

    What best-in-class experiences in other industries can I use to inform my brand?
  • Category Forecasting

    QUESTIONS WE’VE EXPLORED:
    CATEGORY FORECASTING

    Why am I losing market share to a new competitor with similar brand equities?

    How are new entrants beloved by Millennial consumers reinventing the category?

Strategy that reshapes the marketplace:

  • Opportunity Mapping

    QUESTIONS WE’VE EXPLORED:
    OPPORTUNITY MAPPING

    What parts of the consumer experience do I want to own, and how does this influence my product innovation strategy?

    Should I enter an emerging category?
  • Brand Strategy

    QUESTIONS WE’VE EXPLORED:
    BRAND STRATEGY

    How can I evolve a heritage brand to capture a new generation while remaining true to its storied legacy?

    Do I have brand permission to extend into a new category? A new audience?
  • Product Innovation

    QUESTIONS WE’VE EXPLORED:
    PRODUCT INNOVATION

    How can I inform and inspire my design team to create products that lead the market rather than follow the upstarts?

    How do I retool my product offering to new market tastes?
  • Service Innovation

    QUESTIONS WE’VE EXPLORED:
    SERVICE INNOVATION

    How do I integrate differing cultural expectations and customs into localized customer experiences?

    How do I reimagine my business model to capture more value?

Across all our engagements, we make five core promises to our clients:

  • 1

    Tools, not templates

    TOOLS, NOT TEMPLATES

    A replicable process is great if the goal is to repeatedly view the world in the same way—our clients come to us because we craft a unique approach for each engagement designed to maximize discovery
  • 2

    Business clarity born from cultural context

    BUSINESS CLARITY BORN FROM CULTURAL CONTEXT

    We always ground our human insights work in a deep understanding of how trends in culture are shaping what people expect from brands, products and services—empowering our clients to capture the market by anticipating culture
  • 3

    Strategy that powers growth

    STRATEGY THAT POWERS GROWTH

    Our standard is simple: strategy succeeds when it gives an organization a clear path to financial growth, and fails when it doesn’t
  • 4

    Perspectives that shift paradigms

    PERSPECTIVES THAT SHIFT PARADIGMS

    Approaching insight with equal parts wonder and discipline, we expect to learn as much about consumer needs from a chef or woodworker as we do from an economist, and then ensure it infuses your organization with a fresh sense of purpose
  • 5

    Talent you can trust

    TALENT YOU CAN TRUST

    Our founding partners are always hands on, and we assemble and dedicate just the right team of talent for each engagement; they will always be the team you meet in the pitch

Learn more about how our work has helped inspire transformation across multiple industries through our selected case studies.